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Marketing and Publicity
TV And Cinema Advertisement
Because of good brand image, faith of the consumers and grass root level publicity, company enjoys rather smooth sailing in this department. Our Company is the first Company to have produced an Ad film in 35 mm format in Hindi and Gujarati way back in 1985. This Ad film was screened in hundreds of cinema halls for several years. After this, company released an 2 hour feature-cum-documentary film which was also screened in hundreds of villages. Company has several campaign-vans that keep visiting villages almost throughout the year. This way company ensures continuous and live contact with consumers who are mainly rural based. This is an ongoing activity and hence the farmers and the company have benefited enormously.
 
To make available company’s products at the doorstep of farmers, company has a well knit network of distributors and dealers. Company can very proudly state that most of our distributors and dealers have been selling company’s products since several years. Company ensures that distributors and dealers do their best in promotion and marketing by offering to them several lucrative schemes.
Farmer Meetings
In order to ensure batter than expected performance of company’s products, we have to keep upgrading and improving them on a continuous basis. When a new product is made available to farmers, company organizes “Kisan Sammelans (Farmer Meetings)” wherein farmers along with the Sarpanch and other leaders of that particular village would be invited for a live demonstration of the crop. At the venue, they are entertained with music and food and given technical information and guidance by company’s personnel and distributor/dealer. They are also given gifts at the end to make the event everlasting in their memory.
 
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Such meetings usually get support by local media by covering them.
 
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Publicity Campaign
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